diff --git a/utoipa-redoc/src/actix.rs b/utoipa-redoc/src/actix.rs
index 0d0be082..53a0fdbd 100644
--- a/utoipa-redoc/src/actix.rs
+++ b/utoipa-redoc/src/actix.rs
@@ -7,7 +7,7 @@ use actix_web::{HttpResponse, Resource, Responder};
 
 use crate::{Redoc, Spec};
 
-impl<'s, 'u, S: Spec> HttpServiceFactory for Redoc<'s, 'u, S> {
+impl<S: Spec> HttpServiceFactory for Redoc<S> {
     fn register(self, config: &mut actix_web::dev::AppService) {
         let html = self.to_html();
 
@@ -17,7 +17,7 @@ impl<'s, 'u, S: Spec> HttpServiceFactory for Redoc<'s, 'u, S> {
                 .body(redoc.to_string())
         }
 
-        Resource::new(self.url)
+        Resource::new(self.url.as_ref())
             .guard(Get())
             .app_data(Data::new(html))
             .to(serve_redoc)
diff --git a/utoipa-redoc/src/axum.rs b/utoipa-redoc/src/axum.rs
index 9c0cb6d3..6f42cf3b 100644
--- a/utoipa-redoc/src/axum.rs
+++ b/utoipa-redoc/src/axum.rs
@@ -5,13 +5,15 @@ use axum::{routing, Router};
 
 use crate::{Redoc, Spec};
 
-impl<'s, 'u, S: Spec, R> From<Redoc<'s, 'u, S>> for Router<R>
+impl<S: Spec, R> From<Redoc<S>> for Router<R>
 where
     R: Clone + Send + Sync + 'static,
-    's: 'static,
 {
-    fn from(value: Redoc<'s, 'u, S>) -> Self {
+    fn from(value: Redoc<S>) -> Self {
         let html = value.to_html();
-        Router::<R>::new().route(value.url, routing::get(move || async { Html(html) }))
+        Router::<R>::new().route(
+            value.url.as_ref(),
+            routing::get(move || async { Html(html) }),
+        )
     }
 }
diff --git a/utoipa-redoc/src/lib.rs b/utoipa-redoc/src/lib.rs
index 19c775b7..a4f1c229 100644
--- a/utoipa-redoc/src/lib.rs
+++ b/utoipa-redoc/src/lib.rs
@@ -181,8 +181,8 @@
 //! [redoc_config]: <https://redocly.com/docs/api-reference-docs/configuration/functionality/#configuration-options-for-api-docs>
 //! [examples]: <https://github.com/juhaku/utoipa/tree/master/examples>
 
-use std::env;
 use std::fs::OpenOptions;
+use std::{borrow::Cow, env};
 
 use serde::Serialize;
 use serde_json::{json, Value};
@@ -206,7 +206,7 @@ const DEFAULT_HTML: &str = include_str!("../res/redoc.html");
     doc_cfg,
     doc(cfg(any(feature = "actix-web", feature = "rocket", feature = "axum")))
 )]
-pub trait Servable<'u, 's, S>
+pub trait Servable<S>
 where
     S: Spec,
 {
@@ -214,36 +214,34 @@ where
     ///
     /// * **url** Must point to location where the [`Servable`] is served.
     /// * **openapi** Is [`Spec`] that is served via this [`Servable`] from the _**url**_.
-    fn with_url(url: &'u str, openapi: S) -> Self
-    where
-        'u: 's;
+    fn with_url<U: Into<Cow<'static, str>>>(url: U, openapi: S) -> Self;
 
     /// Construct a new [`Servable`] instance of _`openapi`_ with given _`url`_ and _`config`_.
     ///
     /// * **url** Must point to location where the [`Servable`] is served.
     /// * **openapi** Is [`Spec`] that is served via this [`Servable`] from the _**url**_.
     /// * **config** Is custom [`Config`] that is used to configure the [`Servable`].
-    fn with_url_and_config<C: Config>(url: &'u str, openapi: S, config: C) -> Self
-    where
-        'u: 's;
+    fn with_url_and_config<U: Into<Cow<'static, str>>, C: Config>(
+        url: U,
+        openapi: S,
+        config: C,
+    ) -> Self;
 }
 
 #[cfg(any(feature = "actix-web", feature = "rocket", feature = "axum"))]
-impl<'u, 's, S: Spec> Servable<'u, 's, S> for Redoc<'u, 's, S> {
-    fn with_url(url: &'u str, openapi: S) -> Self
-    where
-        'u: 's,
-    {
+impl<S: Spec> Servable<S> for Redoc<S> {
+    fn with_url<U: Into<Cow<'static, str>>>(url: U, openapi: S) -> Self {
         Self::with_url_and_config(url, openapi, EmptyConfig)
     }
 
-    fn with_url_and_config<C: Config>(url: &'u str, openapi: S, config: C) -> Self
-    where
-        'u: 's,
-    {
+    fn with_url_and_config<U: Into<Cow<'static, str>>, C: Config>(
+        url: U,
+        openapi: S,
+        config: C,
+    ) -> Self {
         Self {
-            url,
-            html: DEFAULT_HTML,
+            url: url.into(),
+            html: Cow::Borrowed(DEFAULT_HTML),
             openapi,
             config: config.load(),
         }
@@ -259,15 +257,15 @@ impl<'u, 's, S: Spec> Servable<'u, 's, S> for Redoc<'u, 's, S> {
 /// [redoc]: <https://redocly.com/>
 #[non_exhaustive]
 #[derive(Clone)]
-pub struct Redoc<'s, 'u, S: Spec> {
+pub struct Redoc<S: Spec> {
     #[allow(unused)]
-    url: &'u str,
-    html: &'s str,
+    url: Cow<'static, str>,
+    html: Cow<'static, str>,
     openapi: S,
     config: Value,
 }
 
-impl<'s, 'u, S: Spec> Redoc<'s, 'u, S> {
+impl<S: Spec> Redoc<S> {
     /// Constructs a new [`Redoc`] instance for given _`openapi`_ [`Spec`].
     ///
     /// This will create [`Redoc`] with [`EmptyConfig`].
@@ -296,8 +294,8 @@ impl<'s, 'u, S: Spec> Redoc<'s, 'u, S> {
     /// ```
     pub fn with_config<C: Config>(openapi: S, config: C) -> Self {
         Self {
-            html: DEFAULT_HTML,
-            url: "",
+            html: Cow::Borrowed(DEFAULT_HTML),
+            url: Cow::Borrowed(""),
             openapi,
             config: config.load(),
         }
@@ -308,8 +306,8 @@ impl<'s, 'u, S: Spec> Redoc<'s, 'u, S> {
     ///
     /// [redoc_html_quickstart]: <https://redocly.com/docs/redoc/quickstart/>
     /// [customization]: index.html#customization
-    pub fn custom_html(mut self, html: &'s str) -> Self {
-        self.html = html;
+    pub fn custom_html<H: Into<Cow<'static, str>>>(mut self, html: H) -> Self {
+        self.html = html.into();
 
         self
     }
diff --git a/utoipa-redoc/src/rocket.rs b/utoipa-redoc/src/rocket.rs
index a350a9e5..1609d4a4 100644
--- a/utoipa-redoc/src/rocket.rs
+++ b/utoipa-redoc/src/rocket.rs
@@ -7,11 +7,11 @@ use rocket::{Data, Request, Route};
 
 use crate::{Redoc, Spec};
 
-impl<'s, 'u, S: Spec> From<Redoc<'s, 'u, S>> for Vec<Route> {
-    fn from(value: Redoc<'s, 'u, S>) -> Self {
+impl<S: Spec> From<Redoc<S>> for Vec<Route> {
+    fn from(value: Redoc<S>) -> Self {
         vec![Route::new(
             Method::Get,
-            value.url,
+            value.url.as_ref(),
             RedocHandler(value.to_html()),
         )]
     }